Top 5 Social Apps Performance in Australia Q4 2024

In the fourth quarter of 2024, the performance of the top social apps in Australia showed varied trends across downloads, revenue, and active users. The data provided by Sensor Tower highlights the following insights:

TikTok - Videos, Shop & LIVE saw a notable increase in weekly revenue, peaking at around $836K in mid-November, before a decline to approximately $685K by the end of December. Weekly downloads fluctuated, with a peak of about 61K in the week of December 23. Active users remained relatively stable, closing the quarter at approximately 3.9M.

Grindr - Gay Dating & Chat maintained a consistent revenue stream, with a slight peak of $170K in the week of December 23. Downloads hovered around 2.5K throughout the quarter, while active users showed a minor drop, ending December with around 60K.

Bigo Live - Live Streaming App experienced a decline in weekly revenue, starting at $91K and dropping significantly to $16K by the end of the quarter. Downloads followed a similar downward trend, dipping to below 1K in the final weeks. Active users decreased, closing the quarter with roughly 2.8K.

Facebook demonstrated stable performance with weekly revenue around $50K to $52K. Downloads showed a slight increase towards the end of the quarter, reaching over 54K in late December. Active users remained strong, consistently around 18M.

Instagram showed steady weekly revenue, fluctuating between $61K and $78K. Downloads increased towards the end of the quarter, peaking at over 50K in the week of December 23. Active users stayed robust, closing the period at approximately 8.9M.

For more detailed insights and data, visit Sensor Tower's platform.